This award is for the person that may not have hit the financial targets, for a numerical award, but has managed to optimise their business, for financial results, of more profit, this could be reducing costs, increasing revenue, adding additional services, or converting let only to fully managed, lead generation, fee optimisation, acquisitions or any other method, that leads to profit increasing.
This person, understands the method for fee increases, charging your worth, being conscious about activities and time spent, and business mechanics of cost v income. The entrant needs to explain how they have added income and profit to their business and the mechanisms they have used to do so. The mindset this individual is that of being a business owner and managing the levers that can officiate change in the business The Winner will be the one with the best demonstration of attitude and action in the area of Income optimisation.